Gallery branding, layouts and your own domain

This page is for the photographer who wants a gallery that looks like their studio, not a template. It covers how the white-label works and how the three layouts differ. Then it covers sets and the cover, your own domain on Pro, and how Tellisto handles colour.

Your name on it, on every plan

Photographers moving galleries usually worry most about whose brand the client sees. On Tellisto it’s always yours. On every plan, free included, your galleries sit at a studio address on a neutral gallery domain. There’s no Tellisto in the URL and no Tellisto branding on the page. The client sees your logo and your accent colour, and as far as they can tell you built the whole thing. White-label isn’t a Pro upgrade here. Every plan gets it.

This matters when a link gets shared. A gallery link often goes into a group chat or an email thread as soon as the photos go out. That link carries no Tellisto branding either, just your studio’s address. The galleries feature page covers the rest of how delivery works.

Three layouts to choose from

A gallery can use one of three layout presets. You pick per gallery, so one account can deliver a cinematic wedding and a tight headshot review without either looking wrong.

Editorial is the default. It opens on a full-bleed cover that fills the screen, then a masonry grid where each frame keeps its natural shape. Use it when the photos tell a story and you want space around each one. Most delivery galleries suit it.

Atelier shows the work like prints on a gallery wall, matted and framed as squares. Use it when you want the delivery to feel like fine art rather than a scroll, such as a print-led shoot or a portfolio piece.

Proof sheet is a dense, uniform contact sheet, with every frame the same size and packed tight. Use it when the client has a lot to get through quickly, such as a review or a proofing round. There, fast scanning matters more than presentation.

There’s also an optional rounded-corners toggle. It’s off by default, so photos are square unless you turn it on. That’s all the styling there is: logo, accent colour, layout and corners. The design is kept plain around the photographs, rather than giving you a hundred settings to adjust.

Sets, order and the cover

Inside a gallery, photos show in the exact order you put them in, so the client sees the sequence you edited. Group the day into photo sets and name them after moments, not folders: getting ready, ceremony, reception, rather than Set 1 and Set 2. Clients see those names, so they’re worth a minute of thought.

The cover is the first thing a client sees, before any other frame, so choose it deliberately. It sets the tone for the rest of the gallery. To pick it, open the gallery’s Photos tab and press Set as cover on the photo you want. If you don’t choose one, the first photo in the gallery is the cover. You can change any of this after you’ve sent the gallery. You make the edits in private and make them live when you’re ready, which is covered in editing a gallery after delivery.

Phones, laptops and big monitors

Clients open galleries on everything from a phone on the couch to a big monitor at a desk, so the layout adapts to the screen. On wide and ultrawide screens the grid fills the width, up to about five columns. That way a large monitor doesn’t show two small photos surrounded by empty margin. On a phone, a gallery with several sets gets a set strip that stays pinned at the top. The client can jump between sets without scrolling back up.

Your own domain, on Pro

On Pro you can put galleries on your own web address. Point a subdomain like galleries.yourstudio.com at Tellisto and clients see your name everywhere, including the browser’s address bar. The free plan already keeps Tellisto out of the address. Pro moves the gallery onto your own website.

Domain changes can take some time to spread across the internet after you make them. Set this up on a quiet day, not in the hour before a big delivery, so it’s working before you need it. If you’re moving onto Tellisto, do the domain setup during that quieter stretch.

How colour is handled

Colour is the last thing that decides whether a gallery looks like your work, and it’s the easiest to get wrong without noticing. Tellisto keeps your uploaded original in its own colour space, untouched: a CMYK master stays CMYK and an Adobe RGB file stays Adobe RGB. The web display and thumbnail copies are converted to sRGB, because that’s the colour space browsers render correctly. On screen, the client sees the colour you intended, not something muddy or oversaturated.

When you upload a file that isn’t plain sRGB, a small badge tells you so. It isn’t a warning and it doesn’t block the upload. It tells you the file carries a wider profile, so the colour of the web copy doesn’t catch you out.